The Outset is a minimalist skincare brand that provides exceptional products for everyone, doing away with unnecessary ingredients and harmful stereotypes. With an approach to skincare that is mindful and minimalist, Scarlett says she wants The Outset to be "universal, approachable, and as reliable as your favorite white tee - a classic staple"

INC. In Kate Foster, the Oscar-nominated actress found more than beauty industry bona fides–she found her ‘right hand.’
In 2020, Kate Foster had just sold her startup, the product review site SwearBy, when a friend suggested she talk to Scarlett Johansson, who was looking for a partner to help launch a skin care company.
Foster, 46, was reluctant to jump right back into the fray. “Startup life is all-consuming,” she says, and she wasn’t interested in being the workhorse behind a celebrity’s vanity project.
Curiosity, however, eventually won out. The longtime fashion and beauty executive took the meeting and quickly learned that the Oscar-nominated actress wanted to build a company on more than just her own image. Together, they agreed to share starring roles as co-founders of the Outset, which made its debut in 2022.



































