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elcome to Scarlett Johansson Fan , your online resource dedicated to the two time Oscar Nominated actress Scarlett Johansson. You may know Scarlett from her Oscar nominated roles in Jojo Rabbit, Marriage Story and her 11 years as Natasha Romanoff / Black Widow in the Marvel Cinematic Universe and her own movie Black Widow. It is our aim to bring you all the latest news, photos, information and much more on Scarlett's career. We hope you enjoy your stay, and make sure to return!

Spotlight on The Outset
The Outset is a minimalist skincare brand that provides exceptional products for everyone, doing away with unnecessary ingredients and harmful stereotypes. With an approach to skincare that is mindful and minimalist, Scarlett says she wants The Outset to be "universal, approachable, and as reliable as your favorite white tee — a classic staple"
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Scarlett was a guest in studio of The Today Show on April 27th to to promote her skin care line The Outset coming at last to Sephora shops. She talked all about making The Outset, what they did to test it for all peoples skin. Her time in lockdown and her new baby. After that Scarlett when outside and did the weather forecast for the show.

I have added in the full interview and weather sediment for you all to watch below and and have added in the screen caps to the gallery as well!

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Hypebae – Achieve camera-ready skin with consciously clean beauty products for all.
After serving as the face for luxury beauty brands, renowned Hollywood actor Scarlett Johansson stepped away to breathe life into her own vision, founding The Outset — a minimalist skincare brand that provides exceptional products for everyone, doing away with unnecessary ingredients and harmful stereotypes. With an approach to skincare that is mindful and minimalist, “the vision for The Outset was to create clean and effective products that simplify your routine and elevate your every day. I want The Outset to be universal, approachable, and as reliable as your favorite white tee — a classic staple,” Johansson tells us over email.

Known for her work in front of the camera as the uber-cool and badass Marvel superhero Black Widow, Johansson dedicated her time and energy to learning the ins and outs of the science behind skin care to deliver effective products without the frills. “After representing other brands as a character in their campaigns, I wanted to build a brand that was reflective of me and my beauty ideals. Because I have spent so much of my life in front of the camera, I’m acutely aware of how much my skin is linked to my confidence. There are so many brands and formulas and harsh ingredients, but for me, the simpler, the better. Finding freedom in the uncomplicated was something I wanted to make available to everyone.”

Working with CEO and co-founder Kate Foster Lengyel, The Outset sets itself apart from the pack, providing meticulously thought out formalutions at an affordable price. With all items under $55 USD, the skincare line truly prioritizes accessibility, ensuring all can benefit from the high-quality products. Driven by the old adage, “less is more,” The Outset is purposefully austere in its ingredient list, excluding 2,700 potentially harmful ingredients, doing away with anything that was incomplete, questionably sourced or unsatisfactory. Not only is the latest clean skincare brand fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, but the Hollywood-approved products’ packaging is designed with the earth in mind, using recycled materials wherever possible.

“The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button. It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” The campaign for the star’s latest venture decidedly features a wide diversity of faces, refusing the antiquated notion that first-rate beauty is only meant for some, you’ll find a true variety of genders, skin tones and ages on The Outset’s branding as all can benefit and use its products.

Comprised of five core products, The Outset features a Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturizer, Restorative Niacinamide Night Cream and Smoothing Vitamin C Eye + Expression Lines Cream. The Outset is available now on the brand’s website. Watch The Outset’s innovative and inclusive campaign below.

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Instyle – Scarlett Johansson has held many titles: actress, brand ambassador, producer, mother, wife. And now, she has added one more title to the list: founder. Her newest project, a skincare line called The Outset, has been over five years in the making, and in conversation with InStyle, she says that despite the beauty industry being a crowded market, she believes there’s space for a brand like hers.

“It’s uncomplicated, clean, and mindful, and we’re looking to effect positive change. We’ve partnered with Dress for Success to support women as they enter the labor force, we work with One Tree Planted, we’ve found all these paper-alternatives [for our packaging], and we’re a member of 1% For The Planet. I think there is space for a brand like ours that looks to redirect the industry in a way,” she says. “Yes, it is a very crowded space, but I think there’s space for that.”

The decision to start a skincare brand of her own came at the same time that Johansson decided to stop doing beauty endorsements, which she had been doing for years with brands such as L’Oréal Paris and Dolce & Gabbana. “It just no longer felt desirable to represent other people’s beauty ideals,” she said. “I had a better sense of self and confident in my point of view in this space. [The decision] mirrored my acting career in the sense that I wanted to take charge of my own career in a way.” And while many celebrity beauty brands seem like a play for extra cash and fame, Johansson’s feels more purposeful. When she first considered launching a company, she says that many people encouraged her to license her name and work within a pre-existing infrastructure, which she didn’t want to do. “It would have been easier!” she says, adding that it definitely would’ve taken less time. “But it’s been an incredible journey having a startup — I feel like I got my MBA.”

The idea stemmed from Johansson’s experience with her own skin, which she describes as “problem skin,” and wanting to find something clean, effective, and simple. She realized that there were so many products that were focused on resurfacing the skin, which led it to be raw and aggravated. She says it took a long time for her to realize that replenishing her skin’s moisture levels was very healing. Then came the question of skincare ingredients. “I realized that I was putting a lot of really harmful things on my face — [things that were] harmful for myself and the planet,” she explains. As such, she decided that The Outset would be clean, which the brand describes as being free of fragrances, parabens, sulfates, phthalates, and both gluten and nut allergens. “It’s how we ended up with the hyaluroset complex that’s in all our products,” she says, explaining that it’s a botanical alternative to hyaluronic acid.

The initial collection is quite small, including just five products: the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturizer, Restorative Niacinamide Night Cream, and Smoothing Vitamin C Eye Expression Lines Cream. The entire line retails for less than $55. It’s as streamlined and simple as Johansson envisioned it to be, and while it’s hard to pick a favorite product after five years, she says she really loves the night cream. “I’m very proud of it. I wanted to create something that felt extremely luxurious and has a beautiful feel the morning after,” she says of her star pick. In fact, she asked her co-founder, beauty entrepreneur and veteran Kate Foster, if they could make a body lotion or hand cream with the formula since she loves it that much. “It would be too expensive, though. But I love it — your skin is noticeably plump and juicy when you put it on.”

And while Johansson’s pick is the night cream, her husband, SNL comedian Colin Jost, is particularly fond of the eye cream. “He’s the first partner I’ve ever had that uses an eye cream,” she says, adding that it fills all his needs and jokes that it’s why he looks so good on Saturday nights. However, as her partner, he helped her test a few formulas, and it wasn’t always smooth sailing. She explains that at one point, she had thought about adding a face mask to the skincare collection and was testing a formula. “I forgot to tell Colin it was self-warming, and he thought he was having a really crazy allergic reaction to it,” she shares while laughing. “He was like, ‘it’s spread and it’s melting off my face!’ He was completely freaking out.”

Life at home is a lot of fun for her. She and Jost welcomed their first child, Cosmo, in August 2021, and her daughter, Rose, is seven-years-old, an age when kids are curious about everything. Johansson shares that it’s funny because Rose questions everything she does. “‘Why are you tweezing your eyebrows? Why are you curling your lashes? What’s a tampon? What’s it for?'” she laughs. “She asked me why my underwear went up my butt crack, and I had to try to explain what a panty line was. I was like, “’cause you don’t want a line in your pants,” and she was like “Why?” And I was like, “’cause then you could see my underwear,” and she was like “But you are wearing underwear.” Like I know, it’s weird.”

With a newborn, Johansson is grateful she’s always had a simple skincare routine. However, since it’s winter and New York City (where she lives) is very dry, she says she tries to remind herself to moisturize head to toe. “I forget to use body lotion most of the time. It feels time-consuming, even though it only takes about 30 seconds,” she shares. After Cosmo was born, she says it took her a long time to get her hair cut and colored, and that once she did, she felt fresh and like herself again. Her hair has been something of hers she’s always had fun with. “When I was 19, I cut my hair into a fashion mullet, which I wanted to have a Bowie-meets-Silkwood vibe. When I look back, it felt like it was beyond forward, it was probably extreme, but now it’s back and I still think it was a really cute haircut,” she says. Another throwback beauty trend she brings up are the ultra-thin eyebrows that, like the mullet, are beginning to come back in style. “I definitely tweezed all my friends’ eyebrows away, which they still give me shit about,” she says. “Mine grew back, but I guess my friends’ didn’t and they’re still pissed about it — whatever, it was popular back then!” And something that will always be popular? Conscious beauty, which you can now find at theoutset.com.

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Forbes – From the outset, Scarlett Johansson didn’t want her new skin care company, The Outset, to be just another celebrity beauty brand. And while she is obviously the name behind it, the two-time Oscar nominee approached the venture like an entrepreneur.

For Johansson, who had already been the face of L’Oréal, that meant having the right business partner. “After spending three years meeting large beauty corporations and smaller production facilities and exploring product development,” the 37-year-old actress says of The Outset’s CEO, Kate Foster, “I realized that if I was going to launch something from the ground up, I needed to find my person.” With more than 20 years in fashion and beauty, Foster had previously held executive roles at the beauty division of Victoria’s Secret, Juicy Couture and NYDJ. She then founded SwearBy, a site featuring word-of-mouth recommendations with an emphasis on beauty and self-care products. When SwearBy was acquired by Meredith in January 2020, her friends in the beauty industry insisted she meet Johansson.

“Kate was not necessarily looking to get into something, but she was curious,” Johansson recalls. “I liked that about her. Curiosity, to me, is a highly desirable quality in any successful creative.”

Foster says she was immediately drawn to Johansson’s vision. “She wanted to build the effortless white tee of skin care. I was intrigued by this concept,” she says. The two were very clear on what the skincare startup would not be. Johansson rejected the idea of building a celebrity namesake brand and eliminated any hints of Millennial pink so that it could appeal to all generations and genders. “She had done her homework, and it was clear this was not a vanity project,” says Foster. “It’s about the consumer—that’s why it’s not called Scarlett Johansson Skin Care.”

Long before Foster came aboard, Johansson spent five years market-testing with prestige beauty consumers to understand their needs and their pain points. The two learned that 96% of prospective consumers were more interested in preserving skin health than in transforming its appearance, which reassured their clean, simplified take on skin care. The Outset then eliminated more than 2,700 ingredients, resulting in a vegan and allergen-free product line. Grounded in that market research, Foster helped architect an affordable product line—$55 or less.

To further differentiate herself as a celebrity founder, Johansson chose not to just partner with a large beauty development house, such as Coty (parent company of Kylie Skin) or Kendo (the brand behind Rihanna’s Fenty Beauty line). “She didn’t want to go that route,” says Foster. ”She wanted to build something for herself, like a true startup, similar to how she built her own production company. It’s a scrappy startup approach.”

While still a lean team of ten based in New York, The Outset was able to secure between $5 million and $10 million in funding from the Najafi Cos., a private investment firm founded by Jahm Najafi. The Najafi Cos. is also a significant investor in Beach House Group, a brand studio for a range of emerging celebrity-founded lifestyle brands, including Tracee Ellis Rossz’ Pattern Beauty and Shay Mitchell’s travel brand, Beis. Foster says they chose the Najafi team because “they were not about a cash-in/cash-out deal but about building a brand with longevity.” She declined to comment on whether she or Johansson invested personal capital.

Najafi, meanwhile, says he liked that The Outset was driven by passion, but not a passion project. “We were attracted to Scarlett and Kate’s approach that The Outset brand and products should stand on their own,” he says, “distinct from a celebrity persona, and remain customer-centric where the customers are, in many ways, the protagonists in this story.”

Sarah Jindal, a beauty analyst at Mintel, says celebrity founders like Johansson must be prepared to address the crowded nature of beauty. In response to The Outset’s branding, Jindal says many companies, from Glossier to Sunday Riley, have already moved away from the complex, multi-step regimens. “This is in line with the direction we see the category moving; streamlining, simplification, etc.”

Foster is undeterred by the A-list competition. “It’s undeniable that it’s a crowded market for celebrity skin care and celebrity beauty,” she says, “but we felt that chaos and noise was actually where the opportunity lies, this idea of trying to reset and take the guesswork out of skin care.”

For her part, Johansson does not see distinguishing herself in the beauty-verse as her biggest obstacle: “Launching during a pandemic and now dealing with supply chain issues, especially since we are trying to maintain very high clean and sustainability standards, has been an exciting challenge to navigate.” She also emphasizes that her company is inherently mission-driven, and announced The Outset has partnered with Dress for Success to support women returning to the labor force, One Tree Planted to support California wildfire reforestation projects, and is a member of 1% for the Planet.

“We plan to show up and build a community around what we stand for,” says Johansson.

The Outset officially launched its direct-to-consumer site on March 1 with five items, then hits shelves exclusively at Sephora, beginning on April 26. It will roll out new products, bundled sets and refills in the coming months. Foster says they plan to invest in social media ads and influencer partnerships. But she notes another important differentiator. “This isn’t your average celebrity brand because Scarlett is not on social media, so it’s not that Scarlett has this existing audience that she’s looking to monetize,” says Foster. “There’s a mystery around her.”

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Scarlett and Kate did a new Instagram live Video on Friday (11th Match), This time with Instagram Shop to promote The Outset. The video is over 30 minutes long and has some great interviews in it from Scarlett. You can watch it below.

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In this edition of Life in Looks, Scarlett Johansson walks Vogue through her personal style over the years.

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Scarlett was on the radio show On Air With Ryan Seacrest to talk about her new skin care line The Outset and a lot of other things. You can watch the interview below.

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Black Widow actress, Scarlett Johansson has made her debut on Elvis Duran and the Morning Show.

We’ve had Colin Jost on, Johansson’s mother and father-in-law and now the actress herself! “My mother-in-law is much more popular than I ever will be… I’ve gotten a lot of free breakfasts because of her,” Johansson jokes to the morning show. Johansson has just launched her “consciously clean minimalist skincare essentials” skincare line The Outset. It’s been a long time coming for Johansson with this new line. “It’s been a project I’ve been working on for 5 years,” Johansson says. “I’ve worked with a lot of prestigious beauty brands… I just didn’t want to fit someone else’s beauty ideal.”

After 5 years and what Johansson feels was like getting her MBA says, “It’s been adventurous to say the least.” Johansson continues, “It’s a really crowded space and there’s a lot of noise and it just feels so complicated, we wanted something to reduce all that noice,” she says, “We are very very proud of it.”

The best story Johansson tells though is that when her husband used the self heating mask, “I forgot to tell Collin it was self heating and I think he thought his face was melting off.”

The Outset has already launched. Also in April, the skincare line is launching is all 500 Sephora stores.

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Allure – Colin Jost is an eye cream guy. At least, that’s according to Scarlett Johansson. “I’ve never had a partner who used eye cream before,” she tells Allure over a Zoom call. (The actor and Saturday Night Live star married in 2020, and share a six-month-old son, Cosmo.) “I always forget to put eye cream on, even though my makeup artists always tell me to.”

And so Johansson tapped Jost to be the “guinea pig” for her new eye cream, part of her new skin-care brand, The Outset. “He was the first one to use it regularly,” she shares. “He’s been using it secretly for a year.” Before The Outset came into his life, Jost regularly used Kiehl’s Facial Fuel Eye De-Puffer. “I think it makes him feel invigorated,” Johansson adds.

The Outset’s first drop contains five products. First, there’s a Gentle Micellar Antioxidant Cleanser. For the uninitiated, micellar water is a combination of water, ingredients like glycerin and surfactant. Board-certified dermatologist Francesca Fusco, M.D., previously told Allure that this formula works well on acne-prone skin since micellar water “removes trapped debris from the skin, but doesn’t dry it out.”

Then there’s the Firming Vegan Collagen Prep Serum, and as the name implies the collagen does not come from fish (as it has in the past). “Newer collagen sources can be bio-engineered or from plant sources,” cosmetic chemist Ginger King previously explained to Allure.

Next up are the Nourishing Squalane Daily Moisturizer and Restorative Niacinamide Night Cream. Squalane works best for folks with dry or mature skin and that the ingredient can “aid in skin-care problems wherein the skin barrier is disrupted and transepidermal water loss is an issue,” says board-certified dermatologist Samantha Fisher, M.D. (The Nourishing Squalane Daily Moisturizer is also a favorite among the lucky Allure editors who received the line ahead of the launch.)

As for niacinamide, New York City-based board-certified dermatologist Marisa Garshick, M.D., says “it provides a great option on its own to help target skin-care concerns, such as discoloration and redness while being gentle on the skin.”

On to Jost’s favorite, the Smoothing Vitamin C Eye + Expression Lines Cream. Board-certified dermatologist Patricia Wexler, M.D. once told Allure that vitamin C “is a potent antioxidant that can neutralize free radicals,” which means it can help repair damaged skin cells — and in the Expressions Lines Cream, it can brighten the undereye area over time.

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WWD – The two-time Oscar-nominated actress talks about her new clean beauty line that’s been five years in the making.

Scarlett Johansson is the latest celebrity embarking on a venture in the beauty industry. The two-time Oscar-nominated actress revealed on Tuesday her clean skin care line, called The Outset, which is launching with five products meant to reflect Johansson’s own minimal skin care routine. For the venture, Johansson teamed with Kate Foster Lengyel, a beauty industry veteran who has worked in the beauty divisions of Victoria’s Secret and Juicy Couture.

“I entered this industry blindly in a way,” Johansson explained alongside Foster Lengyel at The Outset’s Flatiron office. “It’s very different from what I do in my other job, but I had worked for a long time as an ambassador for other beauty brands and I think as I got older in my late 20s, there was a turning point where I just felt like I was done representing other people’s ideal beauty standards and I felt like I had enough confidence to start something on my own that felt true to me.”

Johansson spent the last five years going down different avenues for the brand, working with various formulators and beauty executives until she met Foster Lengyel through mutual friends right before the pandemic hit. The two spent their time during quarantine brainstorming and figuring out their attack plan and were able to fast track their idea.

The Outset is launching with five clean skin care products: the Gentle Micellar Antioxidant Cleanser, the Firming Vegan Collagen Prep Serum, the Nourishing Squalene Daily Moisturizer, the Restorative Niacinamide Night Cream and the Smoothing Vitamin C Eye + Expression Lines Cream. Products range from $32 to $54 and will be available on The Outset’s website before entering Sephora in April.

“We call it the classic white T of skin care,” said Foster Lengyel, who is the brand’s cofounder and chief executive officer. “It’s a universal staple in your wardrobe. It pairs with everything else and I think we understand from our conversations with consumers that they like to use a variety of brands, and so we wanted to create a brand that would play well with others.”

The Outset uses a signature Hyaluroset complex, a botanical alternative to hyaluronic acid, in all of its products to deliver lasting hydration, plumping and smoothing. The brand excluded 2,700 harmful ingredients from its products and looked to only clean ingredients.

“I was looking at all avenues,” Johansson said when asked why she chose skin care rather than another beauty category. “Like, I love color, fragrance and skin care. This is going to sound kind of esoteric, but I really meditated on it a lot and spent a lot of time thinking about it. I kept coming back to the idea of skin care because I had problem skin for a very long time that I felt self-conscious about. [Skin care] was just very much the base of the rest of my beauty routine and if I wasn’t feeling good about my skin, no amount of hair or makeup or glamour would make that feeling go away.”

The Outset centers on a three-step Daily Essential Regimen with its cleanser, prep serum and daily moisturizer, which mimics Johansson’s own daily routine. Johansson and Foster Lengyel felt it was important to offer basic daily essentials that would elevate and fit in with a customer’s daily habits.

Johansson’s skin care brand comes at a time of increasing activity in the celebrity beauty industry where many major celebrities have come out with their own brand over the last two years. This includes the launches of Selena Gomez’s Rare Beauty, Jennifer Lopez’s JLo Beauty, Jennifer Aniston’s LolaVie and Ariana Grande’s R.E.M. Beauty, among others.

For Johansson, she sees her skin care brand as unique to what’s on the market because it came out of her own necessity and offers a simpler solution for daily skin care.

“I can just speak for The Outset, which is it was such a labor of love,” she explained. “[The beauty industry] is a very crowded space, but in that space I felt like there was an opportunity to almost reduce the noise and make something that felt like it was an easy choice for people to understand and there was a transparency to it.

Unlike many other celebrities and their brands, Johansson opted to not use her name and didn’t have any intention of doing so from the get-go.

“I never thought about using my name,” she explained. “I wanted this line to stand on its own and I didn’t want it to feel like there was any sort of pre-existing idea of what it was going to be. That people could approach the line and take away what they will from it without my presence being there.”

The Outset was coined by Foster Lengyel after the two cofounders decided they wanted the brand’s name to reflect new beginnings.

The skin care brand is also rooted in sustainability. The Daily Essential Regimen products are all refillable. The brand aims to offer more refillable products as it continues to release new launches.

Johansson and Foster Lengyel explained that The Outset has a few more facial skin care products slated for release later this year and that they have their sights set on body care as their next category expansion.

“We have a lot of dreams for where we see our company going,” Johansson concluded. “I think it’s about getting this out there and then seeing how people use it, how they respond and opening up the dialogue and inviting a community of people to be a part of it. It’s very exciting to finally be sharing the brand with other people. It’s been such an inside operation for so long.”

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Hollywoodreporter – The star and her business partner Kate Foster Lengyel take The Hollywood Reporter inside the launch of The Outset, the actress’ new vegan, eco-friendly brand.

Scarlett Johansson does not share her life with the world on social media. In this way, the actress hews to a pre-Instagram model of stardom, when celebrities were seen and heard in limited and intentional ways (read: when promoting a project). Johansson’s place in modern Hollywood, though, is evidenced by the launch of her new skin-care brand The Outset, as she joins a chorus of other celebrity beauty brands that seems to grow larger for consumers each season.

The Outset is an eco-friendly, plant-based skincare line. Johansson’s co-founder and the brand’s CEO, Kate Foster Lengyel, was founder and CEO of SwearBy, a digital site focused on word-of-mouth product recommendations. Together, with funding from the Najafi Companies (also an investor in Tracee Ellis Ross’ Pattern hair care line and Shay Mitchell’s travel essentials company Béis), Johansson and Foster created a line of six fragrance-free products: a cleanser, prep serum, day cream, night cream, fine line cream and lip treatment ($28 to $54). The brand’s signature is Hyaluroset Complex, a trademarked, hydrating ingredient blend that’s a botanical alternative to hyaluronic acid. On March?1, the items will be available on the brand’s direct-to-consumer website, and at sole retail partner Sephora on April?26.

Johansson — who was working on the launch amid her now-settled lawsuit against Disney over Black Widow’s release — and Foster spoke with The Hollywood Reporter over Zoom in December and again in February for a rare look at two different stages of the brand building process as the founders inched closer to its debut in the marketplace.

Johansson admitted that before she dove in to creating her own brand, the idea seemed daunting. “I never understood the background of how brands come to be. I just didn’t feel like I had a place at the table, because it was this whole new venture,” the actress told THR. “I think over time I just felt more confident that it was something that I had a perspective on. And felt like it was worth pursuing this dream.”

She started envisioning the line five years ago. “[The Outset] just was born out of curiosity and a genuine love for beauty and for skin care,” says Johansson. Early in the process, the budding entrepreneur met with several beauty companies about pairing with them, but she “kept coming back to this really authentic desire” to forge her own path.

She met Foster (“my producing partner, essentially,” says the actress) through mutual friends in the beauty industry, and the two recall being immediately aligned on how the brand should take shape: “I needed somebody else that felt brave and confident enough to do it independently of some of the major houses and brands. So Kate, I think, was the person for the job because she is a risk-taker. And she and I had a similar kind of ethos around beauty.”

Says Foster of Johansson, who serves as chairman of the company: “From our first meeting two years ago to where we are now, her vision then and the way that she described the brand, it’s like 99.9% the same as what we’re introducing.”

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Vvogue – The last time I met Scarlett Johansson, seven years ago, she had just given birth to her daughter, Rose, and had brought the infant on the press junket for a new luxury beauty launch. Johansson was running late, according to her publicists, who kept the details vague. She arrived within a few minutes, looking noticeably bright-eyed and fresh, especially for someone who was only a few months postpartum. “I’m so sorry, I was nursing my daughter,” she explained with a warmth and familiarity that were disarming coming from the woman who would shortly become the world’s highest-paid actress.

When we meet again in late fall, this time hovered over our respective computers, I am hiding from my children in a corner of my basement turned home office, while Johansson sits in her closed-door bedroom, shielded, for the moment, from her daughter and her son, Cosmo, who has just turned three months. Her Zoom background reveals a cheery frond-print wallpaper that the 37-year-old actor installed during the pandemic to simulate more tropical climes—or, she jokes, a retirement home in South Beach. “I’m so sorry I was late, I had to pump my boob,” she says, flashing a megawatt smile. Some things, it seems, haven’t changed.

Others have. “I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful. But—how do I put this?” she pauses, a black baseball cap semi-­obscuring a furrowed brow. “I guess I always felt like I was sort of playing a character in those campaigns, and as I evolved, I wanted to create and represent a brand that was true to me.” This month, Johansson makes good on that goal with The Outset, a six-piece line of skin-care essentials that offers simple, clean, effective, and accessible formulas.

Johansson isn’t the first celebrity to get into the beauty game. Last year alone saw the arrival of new brands from Jennifer Lopez, Jennifer Aniston, Jada Pinkett Smith, Priyanka Chopra Jonas, and the singer Halsey, among other A-listers hoping to add “founder” to their résumés. But there are very few beauty hopefuls with Marvel superhero franchises and indie cred—and even fewer who possess the layered intrigue that has always swirled around Johansson: the bombshell, the beauty queen, the badass assassin.

“I walked into our first meeting kind of taking a deep breath thinking, Holy crap, I’m about to meet Scarlett Johansson,” says Kate Foster Lengyel, The Outset’s cofounder, an industry veteran who was introduced to Johansson through mutual friends. She too was immediately charmed by Johansson’s intelligence and humor, which translate as a kind of normal-girl energy that you just don’t expect from Natasha Romanoff. “She’s Old Hollywood in that way,” confirms her longtime makeup artist Frankie Boyd.

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