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elcome to Scarlett Johansson Fan , your online resource dedicated to the two time Oscar Nominated actress Scarlett Johansson. You may know Scarlett from her Oscar nominated roles in Jojo Rabbit, Marriage Story and her 11 years as Natasha Romanoff / Black Widow in the Marvel Cinematic Universe and her own movie Black Widow. It is our aim to bring you all the latest news, photos, information and much more on Scarlett's career. We hope you enjoy your stay, and make sure to return!

Spotlight on The Outset
The Outset is a minimalist skincare brand that provides exceptional products for everyone, doing away with unnecessary ingredients and harmful stereotypes. With an approach to skincare that is mindful and minimalist, Scarlett says she wants The Outset to be "universal, approachable, and as reliable as your favorite white tee — a classic staple"
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Hypebae – Achieve camera-ready skin with consciously clean beauty products for all.
After serving as the face for luxury beauty brands, renowned Hollywood actor Scarlett Johansson stepped away to breathe life into her own vision, founding The Outset — a minimalist skincare brand that provides exceptional products for everyone, doing away with unnecessary ingredients and harmful stereotypes. With an approach to skincare that is mindful and minimalist, “the vision for The Outset was to create clean and effective products that simplify your routine and elevate your every day. I want The Outset to be universal, approachable, and as reliable as your favorite white tee — a classic staple,” Johansson tells us over email.

Known for her work in front of the camera as the uber-cool and badass Marvel superhero Black Widow, Johansson dedicated her time and energy to learning the ins and outs of the science behind skin care to deliver effective products without the frills. “After representing other brands as a character in their campaigns, I wanted to build a brand that was reflective of me and my beauty ideals. Because I have spent so much of my life in front of the camera, I’m acutely aware of how much my skin is linked to my confidence. There are so many brands and formulas and harsh ingredients, but for me, the simpler, the better. Finding freedom in the uncomplicated was something I wanted to make available to everyone.”

Working with CEO and co-founder Kate Foster Lengyel, The Outset sets itself apart from the pack, providing meticulously thought out formalutions at an affordable price. With all items under $55 USD, the skincare line truly prioritizes accessibility, ensuring all can benefit from the high-quality products. Driven by the old adage, “less is more,” The Outset is purposefully austere in its ingredient list, excluding 2,700 potentially harmful ingredients, doing away with anything that was incomplete, questionably sourced or unsatisfactory. Not only is the latest clean skincare brand fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, but the Hollywood-approved products’ packaging is designed with the earth in mind, using recycled materials wherever possible.

“The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button. It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” The campaign for the star’s latest venture decidedly features a wide diversity of faces, refusing the antiquated notion that first-rate beauty is only meant for some, you’ll find a true variety of genders, skin tones and ages on The Outset’s branding as all can benefit and use its products.

Comprised of five core products, The Outset features a Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturizer, Restorative Niacinamide Night Cream and Smoothing Vitamin C Eye + Expression Lines Cream. The Outset is available now on the brand’s website. Watch The Outset’s innovative and inclusive campaign below.

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Instyle – Scarlett Johansson has held many titles: actress, brand ambassador, producer, mother, wife. And now, she has added one more title to the list: founder. Her newest project, a skincare line called The Outset, has been over five years in the making, and in conversation with InStyle, she says that despite the beauty industry being a crowded market, she believes there’s space for a brand like hers.

“It’s uncomplicated, clean, and mindful, and we’re looking to effect positive change. We’ve partnered with Dress for Success to support women as they enter the labor force, we work with One Tree Planted, we’ve found all these paper-alternatives [for our packaging], and we’re a member of 1% For The Planet. I think there is space for a brand like ours that looks to redirect the industry in a way,” she says. “Yes, it is a very crowded space, but I think there’s space for that.”

The decision to start a skincare brand of her own came at the same time that Johansson decided to stop doing beauty endorsements, which she had been doing for years with brands such as L’Oréal Paris and Dolce & Gabbana. “It just no longer felt desirable to represent other people’s beauty ideals,” she said. “I had a better sense of self and confident in my point of view in this space. [The decision] mirrored my acting career in the sense that I wanted to take charge of my own career in a way.” And while many celebrity beauty brands seem like a play for extra cash and fame, Johansson’s feels more purposeful. When she first considered launching a company, she says that many people encouraged her to license her name and work within a pre-existing infrastructure, which she didn’t want to do. “It would have been easier!” she says, adding that it definitely would’ve taken less time. “But it’s been an incredible journey having a startup — I feel like I got my MBA.”

The idea stemmed from Johansson’s experience with her own skin, which she describes as “problem skin,” and wanting to find something clean, effective, and simple. She realized that there were so many products that were focused on resurfacing the skin, which led it to be raw and aggravated. She says it took a long time for her to realize that replenishing her skin’s moisture levels was very healing. Then came the question of skincare ingredients. “I realized that I was putting a lot of really harmful things on my face — [things that were] harmful for myself and the planet,” she explains. As such, she decided that The Outset would be clean, which the brand describes as being free of fragrances, parabens, sulfates, phthalates, and both gluten and nut allergens. “It’s how we ended up with the hyaluroset complex that’s in all our products,” she says, explaining that it’s a botanical alternative to hyaluronic acid.

The initial collection is quite small, including just five products: the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturizer, Restorative Niacinamide Night Cream, and Smoothing Vitamin C Eye Expression Lines Cream. The entire line retails for less than $55. It’s as streamlined and simple as Johansson envisioned it to be, and while it’s hard to pick a favorite product after five years, she says she really loves the night cream. “I’m very proud of it. I wanted to create something that felt extremely luxurious and has a beautiful feel the morning after,” she says of her star pick. In fact, she asked her co-founder, beauty entrepreneur and veteran Kate Foster, if they could make a body lotion or hand cream with the formula since she loves it that much. “It would be too expensive, though. But I love it — your skin is noticeably plump and juicy when you put it on.”

And while Johansson’s pick is the night cream, her husband, SNL comedian Colin Jost, is particularly fond of the eye cream. “He’s the first partner I’ve ever had that uses an eye cream,” she says, adding that it fills all his needs and jokes that it’s why he looks so good on Saturday nights. However, as her partner, he helped her test a few formulas, and it wasn’t always smooth sailing. She explains that at one point, she had thought about adding a face mask to the skincare collection and was testing a formula. “I forgot to tell Colin it was self-warming, and he thought he was having a really crazy allergic reaction to it,” she shares while laughing. “He was like, ‘it’s spread and it’s melting off my face!’ He was completely freaking out.”

Life at home is a lot of fun for her. She and Jost welcomed their first child, Cosmo, in August 2021, and her daughter, Rose, is seven-years-old, an age when kids are curious about everything. Johansson shares that it’s funny because Rose questions everything she does. “‘Why are you tweezing your eyebrows? Why are you curling your lashes? What’s a tampon? What’s it for?'” she laughs. “She asked me why my underwear went up my butt crack, and I had to try to explain what a panty line was. I was like, “’cause you don’t want a line in your pants,” and she was like “Why?” And I was like, “’cause then you could see my underwear,” and she was like “But you are wearing underwear.” Like I know, it’s weird.”

With a newborn, Johansson is grateful she’s always had a simple skincare routine. However, since it’s winter and New York City (where she lives) is very dry, she says she tries to remind herself to moisturize head to toe. “I forget to use body lotion most of the time. It feels time-consuming, even though it only takes about 30 seconds,” she shares. After Cosmo was born, she says it took her a long time to get her hair cut and colored, and that once she did, she felt fresh and like herself again. Her hair has been something of hers she’s always had fun with. “When I was 19, I cut my hair into a fashion mullet, which I wanted to have a Bowie-meets-Silkwood vibe. When I look back, it felt like it was beyond forward, it was probably extreme, but now it’s back and I still think it was a really cute haircut,” she says. Another throwback beauty trend she brings up are the ultra-thin eyebrows that, like the mullet, are beginning to come back in style. “I definitely tweezed all my friends’ eyebrows away, which they still give me shit about,” she says. “Mine grew back, but I guess my friends’ didn’t and they’re still pissed about it — whatever, it was popular back then!” And something that will always be popular? Conscious beauty, which you can now find at theoutset.com.

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Forbes – From the outset, Scarlett Johansson didn’t want her new skin care company, The Outset, to be just another celebrity beauty brand. And while she is obviously the name behind it, the two-time Oscar nominee approached the venture like an entrepreneur.

For Johansson, who had already been the face of L’Oréal, that meant having the right business partner. “After spending three years meeting large beauty corporations and smaller production facilities and exploring product development,” the 37-year-old actress says of The Outset’s CEO, Kate Foster, “I realized that if I was going to launch something from the ground up, I needed to find my person.” With more than 20 years in fashion and beauty, Foster had previously held executive roles at the beauty division of Victoria’s Secret, Juicy Couture and NYDJ. She then founded SwearBy, a site featuring word-of-mouth recommendations with an emphasis on beauty and self-care products. When SwearBy was acquired by Meredith in January 2020, her friends in the beauty industry insisted she meet Johansson.

“Kate was not necessarily looking to get into something, but she was curious,” Johansson recalls. “I liked that about her. Curiosity, to me, is a highly desirable quality in any successful creative.”

Foster says she was immediately drawn to Johansson’s vision. “She wanted to build the effortless white tee of skin care. I was intrigued by this concept,” she says. The two were very clear on what the skincare startup would not be. Johansson rejected the idea of building a celebrity namesake brand and eliminated any hints of Millennial pink so that it could appeal to all generations and genders. “She had done her homework, and it was clear this was not a vanity project,” says Foster. “It’s about the consumer—that’s why it’s not called Scarlett Johansson Skin Care.”

Long before Foster came aboard, Johansson spent five years market-testing with prestige beauty consumers to understand their needs and their pain points. The two learned that 96% of prospective consumers were more interested in preserving skin health than in transforming its appearance, which reassured their clean, simplified take on skin care. The Outset then eliminated more than 2,700 ingredients, resulting in a vegan and allergen-free product line. Grounded in that market research, Foster helped architect an affordable product line—$55 or less.

To further differentiate herself as a celebrity founder, Johansson chose not to just partner with a large beauty development house, such as Coty (parent company of Kylie Skin) or Kendo (the brand behind Rihanna’s Fenty Beauty line). “She didn’t want to go that route,” says Foster. ”She wanted to build something for herself, like a true startup, similar to how she built her own production company. It’s a scrappy startup approach.”

While still a lean team of ten based in New York, The Outset was able to secure between $5 million and $10 million in funding from the Najafi Cos., a private investment firm founded by Jahm Najafi. The Najafi Cos. is also a significant investor in Beach House Group, a brand studio for a range of emerging celebrity-founded lifestyle brands, including Tracee Ellis Rossz’ Pattern Beauty and Shay Mitchell’s travel brand, Beis. Foster says they chose the Najafi team because “they were not about a cash-in/cash-out deal but about building a brand with longevity.” She declined to comment on whether she or Johansson invested personal capital.

Najafi, meanwhile, says he liked that The Outset was driven by passion, but not a passion project. “We were attracted to Scarlett and Kate’s approach that The Outset brand and products should stand on their own,” he says, “distinct from a celebrity persona, and remain customer-centric where the customers are, in many ways, the protagonists in this story.”

Sarah Jindal, a beauty analyst at Mintel, says celebrity founders like Johansson must be prepared to address the crowded nature of beauty. In response to The Outset’s branding, Jindal says many companies, from Glossier to Sunday Riley, have already moved away from the complex, multi-step regimens. “This is in line with the direction we see the category moving; streamlining, simplification, etc.”

Foster is undeterred by the A-list competition. “It’s undeniable that it’s a crowded market for celebrity skin care and celebrity beauty,” she says, “but we felt that chaos and noise was actually where the opportunity lies, this idea of trying to reset and take the guesswork out of skin care.”

For her part, Johansson does not see distinguishing herself in the beauty-verse as her biggest obstacle: “Launching during a pandemic and now dealing with supply chain issues, especially since we are trying to maintain very high clean and sustainability standards, has been an exciting challenge to navigate.” She also emphasizes that her company is inherently mission-driven, and announced The Outset has partnered with Dress for Success to support women returning to the labor force, One Tree Planted to support California wildfire reforestation projects, and is a member of 1% for the Planet.

“We plan to show up and build a community around what we stand for,” says Johansson.

The Outset officially launched its direct-to-consumer site on March 1 with five items, then hits shelves exclusively at Sephora, beginning on April 26. It will roll out new products, bundled sets and refills in the coming months. Foster says they plan to invest in social media ads and influencer partnerships. But she notes another important differentiator. “This isn’t your average celebrity brand because Scarlett is not on social media, so it’s not that Scarlett has this existing audience that she’s looking to monetize,” says Foster. “There’s a mystery around her.”

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Scarlett and Kate did a new Instagram live Video on Friday (11th Match), This time with Instagram Shop to promote The Outset. The video is over 30 minutes long and has some great interviews in it from Scarlett. You can watch it below.

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There’s no doubt that beauty brands are lining up for the chance to sign Scarlett Johansson as a brand ambassador. But now, the award-winning actress is all about The Outset, her new skin-care brand.

“For a long time, I was a brand ambassador for different luxury beauty brands and beauty brands. And right around I’d say my late 20s, I was just done representing someone else’s beauty, ideal or beauty standard, and felt like I was confident enough to do something that really was true to me,” she said on this week’s episode of the Glossy Beauty Podcast.

Five years in the making, The Outset was unveiled March 1 with six products. Johansson teamed up with fashion and beauty executive Kate Foster Lengyel to found the brand, which is available via DTC sales now and will launch with Sephora on April 26.

Lengyel oversees the day-to-day business operations of the brand, “and then I look after Kate,” said Johansson.

The marketing strategy is focused on Instagram and TikTok, but through the brand’s accounts, specifically — Johansson famously steers clear of having a personal Instagram account.

“My ego is far too fragile for me to have my own social media,” she said. While she said “never say never,” when it comes to starting her own account, she added, “I cannot imagine it happening anytime soon.”

On the podcast, the business partners went into more detail on the brand’s founding, including how it was inspired by Johansson’s straightforward approach to skin care, as well as consumer research.

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Scarlett was on the radio show On Air With Ryan Seacrest to talk about her new skin care line The Outset and a lot of other things. You can watch the interview below.

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Black Widow actress, Scarlett Johansson has made her debut on Elvis Duran and the Morning Show.

We’ve had Colin Jost on, Johansson’s mother and father-in-law and now the actress herself! “My mother-in-law is much more popular than I ever will be… I’ve gotten a lot of free breakfasts because of her,” Johansson jokes to the morning show. Johansson has just launched her “consciously clean minimalist skincare essentials” skincare line The Outset. It’s been a long time coming for Johansson with this new line. “It’s been a project I’ve been working on for 5 years,” Johansson says. “I’ve worked with a lot of prestigious beauty brands… I just didn’t want to fit someone else’s beauty ideal.”

After 5 years and what Johansson feels was like getting her MBA says, “It’s been adventurous to say the least.” Johansson continues, “It’s a really crowded space and there’s a lot of noise and it just feels so complicated, we wanted something to reduce all that noice,” she says, “We are very very proud of it.”

The best story Johansson tells though is that when her husband used the self heating mask, “I forgot to tell Collin it was self heating and I think he thought his face was melting off.”

The Outset has already launched. Also in April, the skincare line is launching is all 500 Sephora stores.

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Again here is a post that I thought I would never make but Scarlett did her first Instagram live video today, She was doing it with Bobby Brown but she was a little late so Scarlett looked a little lost to start with but was just adorable in it. You can watch it below from out Instagram and I will try and get it onto youtube soon.

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Allure – Colin Jost is an eye cream guy. At least, that’s according to Scarlett Johansson. “I’ve never had a partner who used eye cream before,” she tells Allure over a Zoom call. (The actor and Saturday Night Live star married in 2020, and share a six-month-old son, Cosmo.) “I always forget to put eye cream on, even though my makeup artists always tell me to.”

And so Johansson tapped Jost to be the “guinea pig” for her new eye cream, part of her new skin-care brand, The Outset. “He was the first one to use it regularly,” she shares. “He’s been using it secretly for a year.” Before The Outset came into his life, Jost regularly used Kiehl’s Facial Fuel Eye De-Puffer. “I think it makes him feel invigorated,” Johansson adds.

The Outset’s first drop contains five products. First, there’s a Gentle Micellar Antioxidant Cleanser. For the uninitiated, micellar water is a combination of water, ingredients like glycerin and surfactant. Board-certified dermatologist Francesca Fusco, M.D., previously told Allure that this formula works well on acne-prone skin since micellar water “removes trapped debris from the skin, but doesn’t dry it out.”

Then there’s the Firming Vegan Collagen Prep Serum, and as the name implies the collagen does not come from fish (as it has in the past). “Newer collagen sources can be bio-engineered or from plant sources,” cosmetic chemist Ginger King previously explained to Allure.

Next up are the Nourishing Squalane Daily Moisturizer and Restorative Niacinamide Night Cream. Squalane works best for folks with dry or mature skin and that the ingredient can “aid in skin-care problems wherein the skin barrier is disrupted and transepidermal water loss is an issue,” says board-certified dermatologist Samantha Fisher, M.D. (The Nourishing Squalane Daily Moisturizer is also a favorite among the lucky Allure editors who received the line ahead of the launch.)

As for niacinamide, New York City-based board-certified dermatologist Marisa Garshick, M.D., says “it provides a great option on its own to help target skin-care concerns, such as discoloration and redness while being gentle on the skin.”

On to Jost’s favorite, the Smoothing Vitamin C Eye + Expression Lines Cream. Board-certified dermatologist Patricia Wexler, M.D. once told Allure that vitamin C “is a potent antioxidant that can neutralize free radicals,” which means it can help repair damaged skin cells — and in the Expressions Lines Cream, it can brighten the undereye area over time.

Click On The Link At The Top To Read The Rest!

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Let Scarlett Johansson Tell You About Her Skincare Brand, The Outset, Herself

We’re always in awe of our amazing guests, but today feels monumental in a few ways because we have Scarlett Johansson as our guest on the pod. An Academy Award nominee! Black Widow. AN AVENGER! Scarlett is joined by Kate Foster Lengyel, co-founder of her skincare brand The Outset (and Sara’s former boss!) which launches today, 3/1. Together, they share everything you need to know about the brand: the products, the ethos, the “why?” of it all. And there’s a lot of great product recommendations to be had, from a tried-and-true shampoo and conditioner that reminds Scarlett of high school to a $4 hand cream she can’t stop applying. We also share our thoughts on the brand as a whole. *Glams, one of The Outset products we discuss is not available at launch: The Lip Treatment. Coming soon!*

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ABOUT THE BRAND: Inspired by Scarlett’s personal approach to beauty, The Outset was created to simplify our routines and help produce a consistent ritual to give our best, brightest, and most camera-ready skin.
Tap to learn more and stay tuned for breakdowns of each one of our clean, vegan, cruelty-free, sustainably minded daily essentials.

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