The Outset is a minimalist skincare brand that provides exceptional products for everyone, doing away with unnecessary ingredients and harmful stereotypes. With an approach to skincare that is mindful and minimalist, Scarlett says she wants The Outset to be "universal, approachable, and as reliable as your favorite white tee - a classic staple"

Welcome to Scarlett Johansson Fan, your online resource dedicated to the two time Oscar Nominated actress Scarlett Johansson. You may know Scarlett from her Oscar nominated roles in Jojo Rabbit, Marriage Story, her 11 years as Natasha Romanoff / Black Widow in the Marvel Cinematic Universe and her own movie Black Widow or her dream part in the new Jurassic World: Rebirth. It is our aim to bring you all the latest news, photos, information and much more on Scarlett's career. We hope you enjoy your stay, and make sure to return!
Interviews The Outset
April 27, 2023  /  Owner

Whowhatwear – The past couple of years have seen an unprecedented number of celeb-founded beauty brands. But when it comes to one that has as much efficacy in its products as much as it has star power, nobody is doing it like The Outset. The clean skincare brand co-founded by Scarlett Johansson and Kate Foster is innovative and approachable and uses gentle, skin-nourishing ingredients powered by plants. (The brand’s cornerstone ingredient is the Hyaluroset Complex, a botanical alternative to hyaluronic acid that’s made from cassia seeds.)

We caught up with Johansson and Foster to talk about their journey as founders over the past year, skin changes after 40, thoughts on Botox and fillers, and more. Keep scrolling!

It’s been a little over a year since The Outset launched in March of 2022. What are some of the biggest things that you’ve learned since becoming a skincare founder?
Scarlett Johansson: It’s been a great first year since launch. I’ve been the face of campaigns in the past, but now, I feel like I’m truly part of this beauty community, and the feedback and support we’re getting—from our social followers to the beauty influencers all the way to the consumers—is so validating. We really feel like we’re on to something here with our gentle skin movement. I’m learning how truly powerful this concept of “community” can be.
Kate Foster: The development process is arduous, especially when you have very defined, clean standards like we do. Around our launch, we were going to have a lip product that was very cool and very innovative, but we scrapped it days before. Scarlett is known for her lips, and there is a lot of equity there. But we wanted every single product to perform like a hero, where we can confidently stand by it and say, “We put our all into this.” So we’ve been working on a new product, and I think this version is even better than the original one. It’s just one of those things where you have to let the journey guide you, and you’re going to end up in the right place.

Also, SPF development is a beast, and that piece is really important for us. But in order to make a mineral SPF that’s clean, that’s going to work on all skin tones, that isn’t going to pill underneath your makeup, and is fragrance-free and not smelling like garbage—we have very high standards, so it takes time. That’s something that’s in the works as well.

Scarlett, you’re approaching 40, and Kate, you’re in your 40s like me. Have you noticed your skin change in the past few years like I have?
SJ: My skin has definitely changed over the years! As time has gone on, I realized that the more I tried to “correct” my skincare issues, the worse it made my skin, so my routine has really become all about consistency and using products that are gentle and super hydrating. I truly believe that hydration is key when it comes to good skin, and honestly, my skin has never felt better.
KF: When I started to have kids, I was feeling tired and older and did a lot of retinol creams and harsh actives, but my face was really red like a tomato. So I connected with Scarlett on that, and as we started to work on The Outset and began eliminating those harsh ingredients and focusing on nourishment, my skin has never been better. I think I probably didn’t appreciate the power of moisture enough before and didn’t realize that what I was doing was really unkind to my skin.

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