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Welcome to Scarlett Johansson Fan, your online resource dedicated to the two time Oscar Nominated actress Scarlett Johansson. You may know Scarlett from her Oscar nominated roles in Jojo Rabbit, Marriage Story, her 11 years as Natasha Romanoff / Black Widow in the Marvel Cinematic Universe and her own movie Black Widow or her dream part in the new Jurassic World: Rebirth. It is our aim to bring you all the latest news, photos, information and much more on Scarlett's career. We hope you enjoy your stay, and make sure to return!
Gallery Updates The Glass Age
November 21, 2023  /  Owner

WWD – MILAN — At Prada, leather goods are “a symbolic part of its history and future,” said the group’s chief executive officer Andrea Guerra last week, as the company reported that for the first time it generated quarterly sales of more than 1 billion euros.

“The brand is agile with drops and novelties but also a patient developer of iconic products that are paying off well,” said Guerra.

Case in point, the Galleria, first conceived in 2007, has become a successful carryover signature bag, and Prada is once again highlighting this design through a new impactful campaign fronted for the first time by Scarlett Johansson and art-directed by Venezuelan-American artist Alex Da Corte.

In an interview with WWD, Da Corte explained that Prada reached out to him while he was on a lecture tour in the U.S. talking about “the Glass Age,” and this triggered a desire to further investigate the topic.

“In 1918, a technique called the Bicheroux Process eliminated long-held limits on the size of a sheet of glass, and with its invention the Glass Age was born,” said Da Corte. “It has been a period in which we desire through glass, and glass has in turn reflected, illuminated, isolated, incubated and elevated the objects of our desire. Glass did this first in the window displays of the grand shopping arcades of Europe, and it does it now through the screens in our pockets. The object behind the glass grows in power.”

In a serendipitous turn of events, the arcade has a special meaning for Prada’s signature bag, sleek yet functional, named after the location of the brand’s storied flagship in Milan — the luxury shopping arcade Galleria Vittorio Emanuele II, where founder Mario Prada, Miuccia Prada’s grandfather, opened his shop in 1913.

Da Corte pulled images from the past 150 years, thinking about “the body and its reflection.”

A Tony and BAFTA award winner for “Lost in Translation,” and two-time Academy Award nominee for her roles in the drama “Marriage Story” and the satire “Jojo Rabbit,” Johansson’s skills in embodying different identities are channeled into the campaign as she is seen constantly transforming, with different hairstyles and looks.

“I’ve been an admirer of Alex’s work but never imagined I would ever have a chance to collaborate with him,” said Johansson. “Being able to work in a multimedia context with him, using the design elements of Prada’s collection to create characters that are part of a work on love and self-reflection was truly exhilarating. The environment that Alex created inspired by Prada’s color story and aesthetic was very much like performing inside of a piece of art. It was a singular experience I feel so proud to be a part of.”

Color, a fil rouge in Da Corte’s art, is a key element in the photos, drawing on Pop and Surrealism, on the set of windows, stairs, tables and mirrors, and in the bag itself, revisited by co-creative directors Miuccia Prada and Raf Simons.

The images reproduce the words: “Our love is reds and yellows and blues and greens, Our love is lavender and browns and golds and greys,” which are also spoken by Johansson in a short video.

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