WWD – The line is supposed to come to market in early 2022.
The game of celebrity beauty lines has dealt in a new player — Scarlett Johansson.
Johansson is the latest in a string of celebrities slated to bring a beauty brand to market. It is the actress’ first play as an entrepreneur, and her unnamed line is expected to launch in early 2022.
“I’ve been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty,” Johansson said in a statement.