Forbes – She may be best known to many for playing a larger-than-life superhero in some of the highest-grossing blockbuster movies, but just as the Marvel Cinematic Universe continues to expand, so has the business world for actor, producer, and entrepreneur Scarlett Johansson.

As the Founder and Chair of the new skincare line The Outset, a brand that recently launched back in March, the 37-year-old Black Widow star has dedicated years striving to better understand the beauty industry, while playing an integral part in the creation of The Outset products that exist today.

“Being introduced to an entirely new industry, all of that has been quite an adventure,” Johansson says during our exclusive conversation. “Now finally having the products being in development with other pieces that we will add into the collection and just getting the feedback from people and having those return customers and people that just swear by this line, it really is a dream come true. It took five years to see it through, but now it’s actually here and a reality and working and growing and it’s very, very exciting.”

One of The Outset’s most unique ingredients is its signature Hyaluroset Complex, a botanical alternative to hyaluronic acid, delivering immediate and lasting hydration to the skin. The five available products out on the market today are the antioxidant cleanser, the vegan prep serum, the nourishing daily moisturizer, the restorative night cream, and the smoothing expression lines cream, which Johansson playfully tells me is her husband Colin Jost’s favorite product to use.

In late April, just over a month after The Outset products became available for purchase on the company’s website, Johansson and her Co-Founder & CEO Kate Foster expanded the accessibility of their products by making them available in-store and online at over 500 Sephora locations across the United States.

Just as actors tend to take the time to prepare for their next role, Johansson has brought that same mindset to her skincare business approach. With Foster having previously spent a decade in beauty, a decade in fashion, and a handful of years in entrepreneurship before The Outset, she has witnessed firsthand the dedication that Johansson brings to her work.

“She did spend three years on this project really getting educated on the beauty landscape, on the industry, understanding the different paths available to her to bring this concept to life,” Foster shares with me about Johansson. “I think by the time that she and I got together, she had really already had a master class in the beauty industry and knew what she wanted, but also more importantly, what she didn’t want.”

When I asked Foster about the value that Johansson continues to bring to The Outset team, she says of her Hollywood movie star business partner, “She’s so loved by a very vibrant community who is following us and participating in The Outset story on social [media]. She is such a global powerhouse and it’s very well-earned that it is obviously a huge asset for the brand – but still, we don’t think of ourselves as a celebrity brand. We think of ourselves as this indie brand with a superpower.”

Now that Johansson has found her entrepreneurial footing and knows what it takes to get a start-up company off the ground, I wondered what has been the greatest learning curve so far throughout her business experiences with The Outset.

“Oh my gosh, the whole thing has been such a learning curve. When you have all these different ingredients that come from different places and then are put together in another place and processed in a very certain way. Dealing with quality control and making sure that stuff is then packaged correctly and everything is being mindfully produced. Having a project that is so focused on these kind of conscious choices, there is just a big learning curve there, but that’s also the most exciting thing about having a start-up.”

For Johansson, seeing the ongoing positive feedback that The Outset is receiving goes far beyond just a professional satisfaction for her, but also feels somewhat personal after she struggled for years to achieve a more clear and healthy complexion in front of the public eye.

Click on the link at the top to view the full interview

Comments are closed.