Hypebae – Achieve camera-ready skin with consciously clean beauty products for all.
After serving as the face for luxury beauty brands, renowned Hollywood actor Scarlett Johansson stepped away to breathe life into her own vision, founding The Outset — a minimalist skincare brand that provides exceptional products for everyone, doing away with unnecessary ingredients and harmful stereotypes. With an approach to skincare that is mindful and minimalist, “the vision for The Outset was to create clean and effective products that simplify your routine and elevate your every day. I want The Outset to be universal, approachable, and as reliable as your favorite white tee — a classic staple,” Johansson tells us over email.

Known for her work in front of the camera as the uber-cool and badass Marvel superhero Black Widow, Johansson dedicated her time and energy to learning the ins and outs of the science behind skin care to deliver effective products without the frills. “After representing other brands as a character in their campaigns, I wanted to build a brand that was reflective of me and my beauty ideals. Because I have spent so much of my life in front of the camera, I’m acutely aware of how much my skin is linked to my confidence. There are so many brands and formulas and harsh ingredients, but for me, the simpler, the better. Finding freedom in the uncomplicated was something I wanted to make available to everyone.”

Working with CEO and co-founder Kate Foster Lengyel, The Outset sets itself apart from the pack, providing meticulously thought out formalutions at an affordable price. With all items under $55 USD, the skincare line truly prioritizes accessibility, ensuring all can benefit from the high-quality products. Driven by the old adage, “less is more,” The Outset is purposefully austere in its ingredient list, excluding 2,700 potentially harmful ingredients, doing away with anything that was incomplete, questionably sourced or unsatisfactory. Not only is the latest clean skincare brand fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, but the Hollywood-approved products’ packaging is designed with the earth in mind, using recycled materials wherever possible.

“The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button. It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” The campaign for the star’s latest venture decidedly features a wide diversity of faces, refusing the antiquated notion that first-rate beauty is only meant for some, you’ll find a true variety of genders, skin tones and ages on The Outset’s branding as all can benefit and use its products.

Comprised of five core products, The Outset features a Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturizer, Restorative Niacinamide Night Cream and Smoothing Vitamin C Eye + Expression Lines Cream. The Outset is available now on the brand’s website. Watch The Outset’s innovative and inclusive campaign below.

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