Click here to view the video or check it out under the cut. Scarlett appears very briefly around 1:20.
In an effort to raise its socially conscious voice to the already loud socially active part of its environment, YouTube has launched a campaign with the lofty “Millennium Development Goal” of “cutting global poverty in half by 2015.”
The campaign, “In my name,” unites the online destination with Global Call to Action Against Poverty, Oxfam International, Save the Children and Comic Relief to help spread the message that poverty around the world needs to be eliminated.
To get out the word, YouTube last week unveiled a dedicated micro-site, YouTube.com/inmyname, where visitors can upload videos stating their name, home country and a message to their government about the need to meet the poverty goals. Among the celebs who already have put videos on the site are Mischa Barton, Ellie McPherson, Kristin Davis, Annie Lennox, Scarlett Johansson, John Legend, Wyclef Jean and Fergie of the Black Eyed Peas.
Scarlett Johansson is involved in two new, important campaigns.
Scarlett and The Spirit co-star Eva Mendes will be featured in a series of PSAs to encourage cell phone recycling. The celebrity pair are building awareness for this cause in hopes of lowering CO2 emissions by limiting the energy needed to create new phones.
Environmental Media Association and Lionsgate teamed up for the cell phone recycling campaign in conjunction with the December 25th release The Spirit, which stars both Scarlett and Eva.
To learn how you can recycle your cell phone, please visit Answer-the-Call.net.
Scarlett is also part of In My Name, a project of the Global Call for Action Against Poverty, delivered with the support of Comic Relief, Oxfam International and Save the Children. Other celebs who collaborate in this cause are Wyclef Jean, Annie Lennox, Queen Rania Al Abdullah, Mischa Barton and many others. Please visit InMyName.com for further details.
It never gets tiring to report on Scarlett’s involvement in all of these amazing campaigns. It is things like these that make me proud to be a fan.
– Charity Projects: Misc
Scarlett Johansson, actress and activist returns this week from her first trip to Rwanda with (RED), the initiative to engage business and consumer power in the fight against AIDS in Africa. During her four day stay, the actress visited projects and people who benefit from the flow of (RED) funds via the Global Fund into Rwanda to help tackle the AIDS and HIV pandemic there. Scarlett has supported (RED) since its launch in 2006.
“It was important for me to come here and understand the issue we’re up against firsthand. It’s not until you’ve had the privilege of meeting healthcare providers who are fighting the daily battle, heard from people who are now getting antiretroviral drugs to stay alive, and met mothers whose babies are born healthy because they received treatment that stopped transmission of HIV, that you understand that we absolutely can do something to reverse the AIDS crisis in African countries.” commented Scarlett. “I came here with an open mind, wanting to listen, understand and learn; I leave with the overwhelming understanding that the small action of making a (RED) choice in your purchases in the West has an enormous impact on the lives of people in countries like Rwanda.”
The results of such projects are evident in the statistics – 5% of Rwanda’s 9 million population was HIV positive in 2003, and in 2007 this rate is down to 3%*.
It has been over 2 years since (RED) funds began flowing into Global Fund projects in Rwanda, with over $22 million into the country so far. The power of (RED) consumer action has helped provide antiretroviral therapy for HIV and AIDS to over 17,000 patients, and reached over 408,000 pregnant women with counseling and services to reduce the risk of mother-to-child transmission of HIV.
A quick update from me…
It appears that Scarlett did not attend the MTV Video Music Awards nor the Toronto International Film Festival. However, she did appear briefly at the Stand Up to Cancer telethon together with Josh Brolin. I have added screencaps and a MQ sized image from the event. A video clip will be up once I’m properly back online.
Stand Up to Cancer is a groundbreaking movement backed by an innovative approach to cancer research aimed at ending cancer’s reign as a leading cause of death. We have the best and brightest minds on board, and are on the verge of unlocking the door in prevention, detection, treatment and even reversal of this national epidemic.
View the Stand Up to Cancer website to donate and for further information about this cause.
Scarlett is also on the covers of the autumn/winter issue of Another Magazine and assumably past weekend’s Telegraph Magazine. Again, I shall scan both magazines once I return to the UK.
Thursday, August 21, 2008
Host / Co-Host Reception: 5:00 PM
General Reception: 6:00 PM
At the Home of Dave Gass & Don Karl
1724 W Steinway Drive – Phoenix, AZ 85041
Actress Scarlett Johansson will visit the Valley Thursday for a reception benefiting the Obama Victory Fund.
The actress, known for her roles in The Other Boleyn Girl, Match point, and Lost in Translation has long expressed her support for Democratic presidential candidate Barrack Obama.
The three-hour fundraiser will be hosted by supporters of the Lesbian Gay Bisexual Transgender (LGBT) community beginning at 5:00 p.m. on Thursday, August 21st at a Phoenix home.
Ticket packages range from $250 to $5,000.
Source & further details: BarackObama.com
Thanks to Louise Bury for the following information regarding a new auction of Scarlett’s:
Here at handbag.com we are working on a campaign with Cancer Research UK called handbag amnesty. The aim of this project is help raise money to fight breast cancer. In order to do this we are asking a number of celebrities to donate a handbag that we can auction off.
All bags donated to the Handbag Amnesty will be auctioned on eBay from Friday 3rd – Sunday 12th of October to tie in with Breast Cancer Awareness month. Open to everyone, all proceeds will go to Cancer Research UK, the largest single funder of research into breast cancer, one of the most common cancers in the UK.
We a have a host of celebrities involved both here in the UK and from America, including a signed handbag from Scarlett.
Thanks to Elena Bush of First Book for passing on information about a fun campaign Scarlett is participating in – “What Book Got You Hooked?” (www.firstbook.org/whatbook) – a book lovers’ campaign from First Book that will bring thousands of new books to kids in need.
Now through September 15, readers everywhere are invited to share the first book that made reading fun for them and then help get more kids hooked by voting for the state to receive 50,000 new books for low-income youth.
Please click here to read Scarlett’s quote about the book that got her hooked, “The Fantastic Mr. Fox”, and learn more about this project.
Scarlett Johansson can laugh about it now, but the actress says she was embarrassed by the media coverage of her so-called “e-mail relationship” with Barack Obama.
“It seemed to me to be like a product of extreme sexism, and I kept thinking to myself, ‘God, if this was just, like, Kal Penn or George Clooney or any of the other (Obama) surrogates or supporters … there wouldn’t be (any) question about it. Nobody would even talk about it,” she said.
Johansson, a vocal supporter of Obama, told the Web site Politico.com in June that she and the Democratic presidential hopeful had been trading e-mails. Obama later told reporters that Johansson doesn’t have his personal e-mail address, and that his assistant forwarded one message from Johansson to which he replied.
“I was merely trying to express my delight at Obama’s commitment to his campaign in every aspect and his interest and his support (in) his surrogates and his staff and his fellows, and how wonderful and refreshing that is. And it was manipulated into such an unfortunate media frenzy of kind of a nonstory,” the 23-year-old actress said Tuesday in an interview from Los Angeles, where she was promoting her new Woody Allen film Vicky Cristina Barcelona.
Jennifer Aniston, Scarlett Johansson and Charlize Theron are among the A-listers who signed on for the Stand Up To Cancer telethon in September.
American Idol David Cook, Christina Applegate, Meryl Streep and Sally Field also will appear on the Sept. 5 broadcast, which will be simultaneously aired on ABC, CBS and NBC to raise money for cancer research and treatment.
Dozens of other celebrities and sports figures will also be appearing on the program.