SodaStream has named Scarlett Johansson as its first celebrity ambassador but will that be enough to get SodaStream pop up again soon? Her voice made Joaquin Phoenix’s character fall in love with her in the movie “Her” and Esquire magazine fell in love with everything else about her. Now 28 year-old Hollywood superstar Scarlett Johansson is being cast in Super Bowl ads for SodaStream.
The home soda maker is hoping that Johansson, as their first-ever “celebrity ambassador”, will drive up sales significantly. That’s something they very much need at the moment. On Monday, the company lowered its fiscal 2013 guidance after holiday sales came in lower than expected. That’s sent shares down 25% shortly after the announcement.
– SODASTREAM > 2014 PROMOTIONALS